Hi! I’m Itzik

I design the screens that people can’t afford to get wrong

Works

Selected work across genomics, threat intelligence and beyond. Different domains, same approach: understand the hard problem first, then design something clear enough to decide on and stand behind.

FranklinGenetic analysis platform for the genetic fieldHealth techEnd-to-end UX/UIBrand + design system
ThetaRayFinancial crime detection platformFintech · AMLZero to oneUX/UI + brand
Dreamplace appDreamWorks Christmas adventure appConsumerUI design4 connected apps
SixgillDark web hackers platformCybersecurityZero to oneBrand + UX/UI

About

Head of Design with 15+ years in product, specializing in complex, data-heavy platforms.

I believe a product earns trust when people can see why it says what it says. I work closely with product managers, engineers, executives and fellow designers, and I like starting where the problem is hardest: complex, high-stakes data, turned into a decision someone will stand behind.

For nine years I’ve owned Franklin’s whole design layer, after leading a team of 5–7 designers at Uniq UI. That range lets me move easily between the details and the direction. I mentor army reservists moving into UX, and I’m still learning, most recently how AI changes the way design work gets done.

Ask me about hiking (last stop: Pulpit Rock, Norway), drawing, running, and whatever I’m growing in the garden this season.

Itzik Bitran in sunglasses and a white T-shirt, smiling on a snowy mountain plateau